Premium growth with
Level Up+
The ultimate accelerator for high-performing Level Up games, with even more benefits – from elevated reach and promotional tools to advanced security features—all designed to fuel your growth.
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Essentials
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Learning
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Programs
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Play Console
Test
Release
Grow
Quality
Monetize
Manage
Unlock more benefits with Google Play Games Level Up+
Level Up+ builds on the foundation of the Google Play Level Up Program toolkit by providing premium tools for high-performing games that deliver best in class user experience. Take your game further with elevated reach, advanced promotional capabilities, enhanced protection, and deeper insights.
Eligibility criteria
To gain access to Level Up+ benefits, your game must meet the following criteria:
- Be enrolled in the Level Up program and meet its user experience guidelines by the required milestones.
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Meet ONE of the following performance thresholds:
- At least 1.6 million MAU sustained daily over the previous 3 months and a minimum of 1.6 million installs on active devices.
- At least 2 million MAU daily over the previous month, AND a minimum of 2 million active installs.
- At least $40,000 USD/month in consumer spend in each of the previous 3 calendar months.
- At least $50,000 USD in consumer spend in the previous calendar month.
Launching a new title?
New games can access the following Level Up+ benefits if they belong to a developer account group with at least $5 million USD in consumer spend over the previous 12 calendar months from existing titles meeting the Level Up user experience guidelines.
Access begins at pre-registration and continues for at least two quarters after production launch. Your new game must also adhere to the Level Up user experience guidelines from production launch onwards to maintain access to these benefits.
Program benefits
Level Up+ games enjoy all the benefits of the Google Play Level Up program, plus these premium benefits:
- Maximize your reach - Access to promotional content featuring, reporting, deep links, and audience targeting tools designed to increase the impact of your game’s reach across Google Play
- Leverage existing content - Your YouTube videos are eligible to be displayed on high-traffic surfaces, such as the Games Home on the Play Store.
- Boost revenue with Play Points - Receive automatic approval when requesting Play Points in-app product promotions, enabling you to reward and engage high-value Play Points members with in-game items or currency offers.
- Enhanced security - Protect your business with anti-tamper protection and defend your game against piracy, tampering, and unauthorized access.
Frequently asked questions
You don’t have to do anything. Features are already available in Play Console, if applicable. We check for newly qualifying games on a regular basis and will add them automatically.
Newly eligible games are added on a monthly basis.
If your game no longer meets the Level Up+ performance thresholds, it may still qualify for the Google Play Games Level Up benefits, while losing access to Level Up+ premium benefits. You will receive advanced notice if such a change occurs.
Yes. However, certain Level Up+ benefits, such as promotional content visibility, may be limited for specific app categories involving gambling, simulated gambling, or other regulated activities. Content submitted for these apps is evaluated to ensure it does not misrepresent the nature of the gameplay or the rewards involved. Furthermore, all promotional material must maintain a clear distinction between entertainment-based gameplay and real-world economic activity.
Continue learning
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Google Play Points
Discover the program that rewards users for engaging with the Play ecosystem.
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User choice billing
Allows participating developers to offer an alternative billing option next to Google Play's billing system.
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Indie games
Create games and grow on Google Play with tools designed specifically for indie game developers.
